Why should I care about Growth marketing?


🔥Everyday, new competitors rise.
It’s time to outsmart them instead of outspend them.

🚀Growth-marketing brings different kind of profiles together. Leading to new and innovative solutions.

📊Growth-marketing generates a lot of data so you can learn more about your (potential) customers.


Who WE are

We help founders, marketers and growth teams create predictable sales funnels and increase adoption, retention and referral.

The GrowForce team does this by teaching you how to automate lead generation, optimise lead & customer flows and brainstorm about growth experiments. Our team can also help to bring your value proposition, sales and marketing process, technology stack and sales team to a higher maturity level.

Professionals trained

companies coached


Our Partners


Hands-on approach

During the 6 week evening course we'll give you a deep-dive into growth marketing with a very hands-on approach. We'll teach you the mindset, the skills and how to implement everything in your own company or project.

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no previous skills required

There are no previous skills required and is perfect for anybody who is interested in growing a product, service or his company. We've gathered the best tools, websites, books, best practices, examples and exercises to make sure you end the course with everything you need to know to build and design your own growth tactics.

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Full time support

The course will be led by a team of experienced growth marketers and sales experts from GrowForce. We are always happy to answer any question you may have, even if that may be after the course has ended.

We will be there to help you every step of the way. We create slack channels, so students can directly contact us at anytime. At the end of every week, we send over the slides.


Learning goals

Week 1

Growth Marketing 101

  • How to think like a growth marketer

  • Growth Marketing vs Digital Marketing

  • Value proposition and persona design

  • Pirate funnel and setting your metrics

Week 2

Experiments design and how to measure

  • Experiment design

  • How to come up with the best experiments

  • Growth marketing canvas

  • How to track website conversions

  • How to track visitor behaviour

  • Analytics tool implementation

  • How to get relevant feedback from your (potential) customers

Week 3

How and where to find your leads

  • Spy and steal from your competitors

  • The most valuable customer acquisition channels

  • Data scrape introduction and exercice

  • LinkedIn optimization and automation

  • Cold email + GDPR

Week 4


  • How to start with ads

  • Engineer your blogposts for traffic

  • Find / build online communities

  • Launching side-projects

  • Inbound marketing examples

  • Affiliate marketing

  • Working with influencers

  • Technical SEO introduction

  • A/B testing

Week 5

How to capture and convert your leads

  • How to build a converting landing page

  • Social proofing your website

  • On site conversion triggers

  • Chatbots best practices

  • Convert your customers to ambassadors

  • Up-sell your customers

Week 6

Marketing and sales automation

  • Set-up your CRM and define your pipelines

  • The goal of marketing automation. When do we do this?

  • Re-activate your users with drip campaigns

  • Retention hacks

  • Implement the growth marketing process in your company

  • Developing your growth engine

By the end of the course you will have

✔ Increased your cold outreach through automation

✔ Reduced your customer acquisition cost (CAC)

✔ Become more efficient at sales

✔ Received personal feedback from your tutor

✔ A well-defined target audience

✔ A clear sales strategy to build a strong foundation

✔ A value proposition that leads to direct conversion

✔ Built a high conversion landing page

✔ A lead generation technology stack you can use to accelerate the growth of your business

✔ Basic knowledge of growth marketing

✔ Learned how to conquer new markets and test drive new products or services, without heavy investment in extra sales resources.

Who should attend

This course is excellent for entrepreneurs, freelancers, digital consultants,  account managers and sales, recent graduates and employees looking to learn more about growth marketing. It is perfect for anyone looking to update their digital skills, gain a fresh perspective or develop a successful automated sales strategy for their business.  

Level: No previous skills required.
Please note: This course is for learners aged 18 and over.


Why this course


Access to our Slack community


Get certified by GrowForce 


Product discounts and free credits


E-learning platform


Lifetime access to all our resources


Delicious coffee and healthy snacks




Upcoming dates


16/10 - 23/10 - 30/10 - 6/11 - 13/11 - 20/11
5:00 PM - 08:00 PM

GrowForce HQ Zaventem
Da Vincilaan 1, 1930 Zaventem


15/01 - 22/01 - 29/01 - 5/02 - 12/02 - 19/02
5:00 PM - 08:00 PM

GrowForce HQ Antwerp
Cogels-Osylei 19, 2600 Antwerpen Belgium


The growth team


David Van der Auwera


Nicholas D’hondt


Thierry D’haenens


Free events

Located in the heart of Antwerp

growforce hq

Cogels-Osylei 19
2060 Antwerpen